How we sell
Tech-powered real estate. Maximum results. This page walks you through the exact system we run for every listing, from the day you sign to the day it sells.
This is not guesswork. This is a machine.
Before we show you the machine, here is the market it replaces.
5% commission
Save on commission, lose on price
The problem isn’t the commission. It’s what you’re getting for it.
Our answer isn’t doing less for less, and it isn’t doing the same for more. It’s doing strategically more, using technology traditional brokerages don’t have. Here is what that looks like, day by day.
Phase 01 · Days 1-2
Before your home goes anywhere near the market, the machine reads it, prices it, and stages its arrival.
Day 1, 9:14 AM
Our AI pricing model weighs 47 variables to set your price point. Traditional practice: 6 to 12 comparables and an agent’s intuition.
47variables in the pricing analysissource: RCIB proprietary pricing modelDay 1, 2:30 PM
Photographer scheduled within 48 hours of signing. 30 to 75 high-end images depending on package, with twilight and drone where they earn their place.
Day 2, 11:00 AM
Buyers walk through your home before they ever book a showing. Serious viewers arrive already convinced.
Day 2, 3:45 PM
Search-optimized copy, written to surface your home in the queries buyers actually type.
Day 2, 6:00 PM
Matched buyers in our database and Etta app users get notified your home is coming, before the public sees it.
Phase 02 · Days 3-4
One coordinated push, everywhere at once. This is the part traditional listings spend two weeks stumbling through.
Day 3, 9:00 AM
MLS activation with syndication to Realtor.ca, Zillow, Zolo, HouseSigma, Point2Homes and 100+ more.
Day 3, 9:05 AM
Email and SMS to every matched buyer in the database. These are people whose budget, timeline and must-haves already fit your home.
14,000+active buyers in the databasereceipt pending publicationDay 3, 9:07 AM
App users with matching criteria get your listing on their phone, with one-tap showing requests.
Day 3, 10:00 AM
Your listing goes to 60+ RCIB agents and cooperating agents across the region.
Day 3, 12:00 PM
Facebook, Instagram, Google Search and Display, and YouTube on premium packages. Budgets of $250 to $1,000+ per listing, managed by a team running $30M+ in annual ad spend.
$30M+annual ad spend managedreceipt pending publicationDay 4, 10:30 AM
SMS to buyers who viewed 5+ homes in the last 30 days. They are actively deciding right now.
Day 4, 2:00 PM
Where the property fits, our commercial and investor network hears about it directly.
Phase 03 · Days 5-22
A launch is a spike. What sells your home is what happens next - tracked daily, adjusted in real time, visible to you 24/7.
Every morning
Views, saves, shares, tour completions and showing feedback, benchmarked against similar listings.
Continuous
Nobody who raises a hand gets forgotten. Automated follow-up keeps every interested buyer warm.
As requested
App showing requests are prioritized. Every showing produces feedback you actually see.
Real time
Geographic buyer sources, return visitors and engagement trends feed pricing and strategy decisions as they happen, with a weekly performance report.
Traditional agents send a weekly email. You get this, 24/7. Explore it - this is a working demo with sample data.
124 Maplecrest Ave, Brampton
Seller dashboard
2.0x similar listings
Last 10 days · dashed line: similar-listings benchmark
Most-viewed photos
Return visitors
The demo above is sample data. These two figures are from a real listing and publish with their receipt.
Phase 04 · Day 23
Traditional practice reacts to offers as they arrive. Everything above exists to create competition instead.
Offer day
Every combination of price, terms and conditions, evaluated side by side.
Offer day
Budget and motivation are already known for buyers from our database. You negotiate from information, not hope.
Offer day
Closing dates, deposits, conditions - weighed for what they are worth, not just the headline number.
Acceptance
Closing coordination and legal support through to keys changing hands.
None of this is a promise about effort. It is infrastructure that exists whether your listing is easy or hard.
Buyer-property fit scored on active search criteria, verified budgets and pre-approval, neighbourhood and street-level preferences, timeline, motivation and past engagement. Matched buyers hear about your home before the public does.
76-94%buyer-property fit scoresreceipt pending publicationKnown budget range, preferred neighbourhoods, must-haves, timeline, motivation and engagement history. First-time buyers, move-up buyers, investors, corporate relocations, downsizers and international buyers.
14,000+active buyersreceipt pending publicationInstant push notifications when a matching home lists, one-tap showing requests, and family sharing so the whole household decides together.
Investors and developers, a North America-wide relocation network, developer relationships, VIP pricing and priority allocations.
$1B+commercial and pre-construction networkreceipt pending publicationEnterprise CRM, a dedicated 14-core server with 128GB of RAM, custom workflow automation, proprietary mobile apps and real-time seller dashboards. Built and run in-house.
The same sale, run two ways.
| Dimension | Traditional | RCIB |
|---|---|---|
| Signing to full launch | 7-14 days | 48-72 hoursreceipt pending publication |
| Buyer reach | 2,000-5,000 | 25,000+ targetedreceipt pending publication |
| Pricing method | 6-12 comparables, intuition | 47-variable AI analysis |
| Negotiation | React to offers | Create competition |
Traditional ranges reflect typical GTA full-service practice. RCIB figures publish with their sample and period attached.
775203 Blandford Rd · Woodstock
$5,700,000
$201,000 over asking
57.74 acres with a commercial shop and a custom home.
Buyer came from the commercial investor network
47 Pellegrino Rd · Brampton
$2,800,000
Buyer arrived six days before MLS
3,700+ sqft, 5 bed, 4 bath.
Buyer came from an Etta app notification, pre-MLS
13358 McLaughlin Rd · Caledon
$3,960,000
Sold firm
10,000 sqft, 7 bed, 11 bath, 1 acre.
Buyer had been in the CRM for four months
13 Quail Feather Cres · Brampton
$1,350,000
Sold in 3 days
1,600 sqft, 3+2 bed. Multiple offers.
Multiple competing offers
71 Ballantyne Ave · Cambridge
$930,000
$331,000 over asking in 5 days
900 sqft bungalow.
21 Hale Rd, Unit 11 · Brampton
$1,099,000
Industrial condo sold
M2 zoning, 1,700 sqft.
Brampton townhouse · Brampton
$761,000
FSBO for 3 months, then sold in 19 days
Listed at $749K after three months as a FSBO with no viable offers. Sold at $761K with competing offers.
3 of the competing offers came through app notifications
By the numbers
96.8% / 31 days Toronto regional average, list price and days on marketreceipt pending publication
Core, Signature and Premier. The machine is the same. The difference is how much firepower rides on top of it.
| Feature | Core | Signature | Premier |
|---|---|---|---|
| Photography | 30+ images | 50+ with twilight | 75+ with twilight, drone and video |
| Video | Basic slideshow | Professional walkthrough | Cinematic, plus social cuts |
| Etta placement | Standard | Premium, 48-hour | Priority, extended |
| Buyer targeting | Standard | Enhanced with follow-up | Premium with active outreach |
| Updates | Bi-weekly dashboard review | Weekly strategy calls | On-demand, plus weekly |
| Staging | Phone consult | In-person consult | Professional stager walk-through with implementation support |
Commission structure for each tier is confirmed at your strategy session and put in writing before you sign anything.
Bring your address. We’ll bring the numbers.
45 minutes, virtual or in person, no obligation
